Aspis Promo Video
To create a compelling video narrative exploring the frustrating reality faced by crypto traders. The promo is showcasing Aspis – the problem-solving product.
As we didn’t have any pre-shot video, I combined stock footage and AI-generated clips to tell the story of a character. My client provided a scenario and timeline, but we knew that certain elements would need to be realized differently. So, we adopted an agile approach and broke the task down into several iterations.
Completed video, a short version
There have been developed matching static ad banners, promoting main advantages of Aspis.
Aspis Paid Ads
Reasoning: Based on audience feedback, leading with empathy proves product relevance and establishes an "I understand you" foundation, converting emotional recognition into high-intent engagement.
Reasoning: Analysis of leading FinTech promotions demonstrates that visual polish and pace correlate with bright and exspressive colors. The clean animation ensures complex product functionality is communicated with clarity and confidence, while banners layout is bold yet minimalistic and which is essential for retaining the professional trading audience.
Reasoning: Figma is employed as a design environment, chosen for its ability to quickly design and scale assets efficiently. Adobe After Effects, the definitive industry standard, offers the essential, deep control over keyframe animation and complex composition, including the functionality of 3D layers. Finally, the deliberate inclusion of Nano Banana and Blender provides an efficient means to generate unique visual accents and procedural elements.